The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post


           The Global Gaming Expo is just a few days away.  This week, I'll begin to discuss some of the games that will be on display at the Scientific Games display.  If you take a closer look at the games, you'll see that they are a blend of games from the inside, games from the outside and even some blended sources.  I don't know of any table game company that hasn't promoted games from outside inventors.  The key is a successful game.  The source of the creativity is just not a primary concern.

Back to the Beginning

            A couple of weeks ago when I discussed the notion that skill based gaming has existed in casinos for many years, I received numerous comments from readers.  One that I found to be particularly interesting was because it seemingly relegated video poker into the same category as slot machines.  Maybe, even worse.  He basically said that video poker "gave the casinos a license to steal and plain irons people out."  I wrote back to the writer explaining why I disagreed strongly, but I never got a reply.