Through my years of analyzing games, I've often been asked by friends and family about the type of clients I do work for.  When I tell them that most of my work has been done by a company called Shuffle Master.  Invariably the response is "who?  Never heard of them."  I thought it would become easier when Bally Technologies bought Shuffle Master.  Everybody has heard of Bally's!  Of course, almost all of them are thinking about the casino.  A few are thinking about the chain of gyms.  Once upon a time, they were all part of the same company, but not for a few decades.  It certainly didn't get any better now that Scientific Games bought Bally Technologies.  We're back to "who?  Never heard of them."