The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Straight Flushes

           A few months ago, I wrote a column that discussed the value (or lack there of?) of a Suited Hand.  It started by discussing the relative value of a suited pocket hand in Texas Hold'em vs. an unsuited hand.  It then touched on the topics of 3-Card Flush and 2-Card Royals in video poker.  The former is quite unplayable and the latter is just barely playable due to the 800 for 1 payout of the Royal and the added value of the High Cards you would be holding.  It also glanced over the 3-Card Straight Flush.  The black sheep of video poker hands.

Don't Leave Home Without It!

           Obviously, I got my math skills from my father, Lenny Frome.  Not that my mother was so bad at math either.  But, from my mom I got my skill to hunt down a bargain, use coupons and send away for rebates.  There are times when it has become more of a game for me than it is about the money.  When I first came to Las Vegas in 1984, casinos used to give out tons of stuff for free - keychains, pictures, food.  I'm not sure what happened to the keychain with my initials on it from the Golden Goose Casino, but I still have the picture of my best friend and myself with the million dollars behind glass at Binion's.