The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Not My House

Have you ever been tempted to throw away a Full House and go for the Four of a Kind? In a Jacks or Better machine this is essentially a suicidal move. The Full House is obviously worth the full 9 EV. The Trips is worth only 4.3. Further, it is not like the Quads will pay some significant amount of money. Quads paying only 25 doesn’t seem like enough of a payday to even contemplate giving up that Full House.

The Timeless Razgu

           By now, hopefully we all know that once something is posted on the internet, it never disappears completely.  Nonetheless, it was quite a shock when I received an e-mail this past week from a reader who came across a column I wrote in 2004!  I knew the site still existed, but I'm still amazed that a column I wrote nearly 13 years ago can so easily be referenced.  You'd think that they might archive the articles or during some redesign of the site would remove the older articles.  I guess the good news is that more than a decade later, the column is still as relevant today.