The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Tempted by Temptation

           Last week, I discussed cursorily two scenarios that occurred recently at a blackjack table I was playing at.  This week, I'm going to explain a bit more about each of these circumstances and why they are both rather egregious.  The two situations were splitting 10's and hitting a 'soft' 21.  We'll deal with splitting 10's first.

I've Seen It All

          Anecdotal stories can help you remember what you're supposed to do in the casino, but they are not a good basis for what you actually should do.  This past week, I had the opportunity to sit down and play some blackjack at the Suncoast Casino here in Las Vegas.  My son was in town and he likes the tables more than video poker.  I'm not really sure why I don't play blackjack much anymore.  I know the game as well as anybody, and I play it as well as I play video poker (maybe better!).  I think it is probably more about me finding video poker to be more exciting (i.e. more volatile) and that gives a greater thrill while playing.