The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

The Sum of Its Parts

The purpose of the last several columns has been to show that math drives everything in the casino. While the casinos have a macro approach, the Player has a more micro approach, generally looking at things in shorter sessions. Also, the Player doesn’t really care how any other Player does, only himself. When you are looking at it this way, it all begins with each hand. In the end, the total experience is nothing more than the sum of its parts.

National Video Poker Day

Back in March, I wrote about National Blackjack Day.  March 2 was selected for this day because it is written as 3/2 and an major push for this day was to get casinos to go back to paying 3 to 2 on blackjacks.  When I did a little bit of research on that day, I found that there is no organization that officially assigns ‘National’ anything day.  Essentially, anyone can pick any day to be anything they want.  There may be significance regarding which day is picked as in National Blackjack Day or with May 4th being Star Wars day.  In some cases, it might be more random like ‘Talk Like a Pirate Day’.