The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Walking Away A Winner

            Today's topic comes courtesy of Facebook.  A friend of a friend posted that she was leaving Las Vegas happy because she was leaving as a winner.  She played three spins at roulette and won all three so she was done.  I was tempted to write a reply asking if she had played all 37 numbers on each spin.  This would guarantee that she 'won', depending on the definition of winning a particular spin.  Alternatively, she could've bet 'red' on three consecutive spins and had a red number come up each time.  The odds would be about 11.5% that she would win all three.

Oh Craps!

            There was an article a few months ago in some of the industry newsletters about how the Wynn in Macau had 'tweaked' their gaming floor to increase margins.  The headline piqued my interest so I decided to read about what they did.  There were two main components.  The first was that they rearranged the table games on the floor.  It didn't go into much detail, but it seemed like they put the more profitable games in more prominent places and put some of the lower margin, slower games more off to the side.  This seems reasonable enough.  It is up to the Player to find the games he wants to and should (for his bankroll's sake) be playing.