The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.



Players Can Be Choosers

            I received a rather strange question this past week from an inventor.  He wanted to know if doubling down in blackjack is an advantage for the Player or the Casino.  I find it strange because my expectation is that someone trying to invent games would probably understand what creates house advantages and what creates Player advantages.    I don't necessarily expect the average Player to fully understand this, but if you're trying to invent a game, you need to understand what levers to pull in order to make the game's math work out correctly.

          There are many aspects to our lives to which people apply the notion of the importance of having a strategy.  Very few of us actually use them for all aspects of our lives.  We tend to focus on some important part and then formulate a strategy.  Maybe you formulate a strategy for getting out of debt, or for paying for your kids' education.  Perhaps you're the type of small businessman who makes sure he has a strategy to make his business a success.  We all know there are tons of strategies for how to lose weight. 

A Beautiful Betting Structure

           It was about 10 years ago that the Texas Hold'em craze was starting to take over poker rooms everywhere.  I used to play a lot of poker in college (won a lot of spending money).  I don't think we played a single hand of Texas Hold'em.  We played 7-card Stud, Guts, 5-Card Draw and a whole host of other strange games (baseball, nighttime baseball).  It's what you get when you play Dealer Choice poker for several hours.  But, not one hand of Texas Hold'em.  I had no idea what the game was until I saw signs for it in Las Vegas Poker rooms.  Even then, I paid it very little attention.