The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Old Dog, New Tricks

          Successful game inventors know that they cannot fall in love with their game idea.  Just because you like it, doesn't mean everyone else (or anyone else) will.  Of course, one of the issues with this is that even if you are willing to be flexible, you generally don't get endless chances.  Some have suggested that you get only one, maybe two changes at tinkering with your game before you're likely going to have to abandon it.  This applies to a game that has been placed in a casino and not necessarily one in the process of being showcased.

How to Beat the Casinos?

           If you're reading this, it's either Election Day or shortly thereafter, which means that hopefully we all survived it.  Well, you did.  You'll know I survived it if there is another column from me NEXT week!  I look forward to going to my mailbox and not having 10-12 postcards every day telling me how to vote.  Aside from the name of who NOT to vote for, I don't think I actually learned anything about any of the candidates.  Frequently, the opponent would take some little piece of information, exaggerate it out of proportion and give the mailing a great big title to catch your eye.  Something like "HOW TO BEAT THE CASINOS!"