The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Video Poker Perfection
A Sure Thing

            Several weeks ago, I wrote about a friend who texted me late one night looking for some video poker advice.  I wound up taking a picture of a strategy chart and texting him back.  Just to be clear, this was a good personal friend.  Please don't send me e-mails expecting immediate turnaround!  This past week, he needed more help and call this time.  He was a dealt a 4-Card Straight Flush which was also a Straight and wanted to know what the right play was.  Just to make sure I gave him the right answer, I looked it up and told him the correct play and what the expected values of each hand was.