The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Is Video Poker a Game of Skill?

          Is Video Poker a game of chance or a game of skill?  Before we can make this decision, we need to really define what each one is.  What does it mean to say that something is a game of chance?  What does it mean to say that something is a game of skill?  At first glance, these might seem like easy questions to answer, but I think when you start really analyzing them, the answers get a bit more fuzzy.

Wild About Video Poker

           For those of you who have read my column for years, you know that I'm not a big fan of video poker with Wild Cards.  This is not a commentary on how good or bad the game is from a mathematical standpoint.  It is merely my own personal opinion regarding how much I enjoy (or don't enjoy) playing these games.  I do recognize that they have a rather strong following, however.  I can't be certain of the reason for it, but it may have something to do with the fact that there are some version with some very high paybacks.