The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

But Can He Shoot Hoops?

            Several months ago, I listened to a speaker talk about the next wave of games that should be hitting casinos in the coming years.  He was talking about skill-based games.  I loved how he started his discussion, stating that skill-based games have existed for years.  After all, video poker has been around for a couple of decades now.  I almost fell off my chair.  What he stated was incredibly true, and in my opinion incredibly obvious.  But, it just didn't seem to be anything that was stated publicly too often.

Not so Ugly Deuces

           Last week I reviewed some relatively common positive paytables.  Positive meaning paytables with a payback of over 100% meaning the Player should win in the long run.  In that column I spoke of a Deuces Wild paytable that meets this qualification.  There are actually more Deuces Wild paytables over 100% than any other variant of video poker.  No one knows the reason for this for sure, but I can only guess it goes back to the early days of video poker before a complete mathematical analysis was run on the game.  I have always surmised that when these original paytables were created that they developers took their 'best guess' as to how Players would play hands instead of fully recognizing that there is only one proper way to play the hand.