The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.




          How often do you throw away all five cards in video poker?  The question is NOT how often SHOULD you, but how often do you really do it?  Players don't like to lose when gambling.  As a result, many do everything they can to hold it off as long as possible.  In blackjack, many Players don't like to hit a 16 into a Face Card.  They don't want to bust.  They'd rather wait the extra few seconds and have the Dealer beat them.  In Three Card Poker, about the only way you can really hurt yourself is to NOT Fold when you are supposed to.  But this is the biggest single mistake made by Players.

What is Your Favorite Strategy?

             I came across something on Facebook recently about Three Card Poker.  It asked "what is your favorite strategy?"  This is a question that I think is better asked of Black Friday.  I know that I always look at the ads in the paper on Thanksgiving Day and then plot out which ones are the best to go after on Friday taking into account the quality of the sale and the likelihood of not having to run people over (or get run over!) to get the item.  What type of question is this to ask about a casino game?

Sequentially Speaking

           In my office, there hangs a plexiglass sign that comes from an older style video poker machine.   Essentially it states that if you get a Royal in sequence (either direction) it pays Triple with maximum coins bet.  When you consider the fact that any 5 cards can appear in 240 unique sequences and that they are willing to pay you 3x if you get either one of two of them, the offer is a bit less generous than it sounds.  Of course, like anything in video poker, the more you pay for it, the more often you can make it occur.  But I'll get to that in a second.