The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.



Instant Message Help

            One night a few months ago, I received a text message from a friend of mine that said "I'm playing video poker. I could sure use a strategy."  Kudos to my friend for recognizing the need for a strategy.  Of course, it would have been preferable for him to have one before he started playing it.  Further, given that learning video poker strategy is not that easy to learn, it would have been best if he spent some time learning it before he headed out.

Straight to the Customer

           Through my years of analyzing games, I've often been asked by friends and family about the type of clients I do work for.  When I tell them that most of my work has been done by a company called Shuffle Master.  Invariably the response is "who?  Never heard of them."  I thought it would become easier when Bally Technologies bought Shuffle Master.  Everybody has heard of Bally's!  Of course, almost all of them are thinking about the casino.  A few are thinking about the chain of gyms.  Once upon a time, they were all part of the same company, but not for a few decades.  It certainly didn't get any better now that Scientific Games bought Bally Technologies.  We're back to "who?  Never heard of them."

March Madness (in June)

            Welcome to March Madness!  I'm a huge sports fan, but I have to admit, I'm not a massive follower of college sports.  I generally root for 3 teams.  The first is UNLV.  I adopted them when my parents retired here and my own alma mater was a Division 3 team (and not a very good one at that).  The second is my alma mater, which somewhere along the way became Divsion 1.  They aren't a powerhouse, but they are in the big tournament this year.  Let's go SUNY Albany!  If either the men's or women's team is still in it by the time you read this, the world may be ready to come to an end!  The third team is whoever is playing Duke.  It's a long story, but let's just say it goes back to the days when UNLV last played Duke in the  Championship game.