The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Two Pair Overload

            How come it seems that you get an overabundance of Two Pairs when you are playing Double Double Bonus Poker.  For those not familiar with this game, it is a variant of video poker that pays only 1 for Two Pair.  This is because it pays some serious payouts for having certain Four of a Kinds with a particular set of Kickers.  Thus, four Aces with a 2/3/4 pays 400 for 1.  This is half of the payout of a Royal which can definitely make for a good night. 

Hey Look,  a Squirrel!

            The inspiration for this week's column comes from a friend of a friend.  A friend of mine has a friend who is an avid fan and frequent player of video poker.  His question was one that I've heard many times throughout the years.  It deals with the method that the video poker machine uses to deal cards - specifically the potential draw cards.