The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Getting Robbed at a 7-11

           I've often referenced a 'locals casino' as a place where locals go to play.  Generally speaking, you will find better paybacks in these casinos.  People who live in Las Vegas has lots of places to go if they want to play and it isn't often on the Strip.  Casinos like Red RockGreen ValleyRampart, Fiesta, etc... cater to the people who live here.  They offer higher paybacks because, well quite frankly, they can take more time to take your money.  And they know if you come in to play you might eat dinner there or catch a movie in their theater.  Maybe you'll even have a staycation and spend an overnight.

The Straight Flush Theory

           Recently, a friend came over to me and announced that earlier that week he got his first ever Straight Flush.  Now, he's not an avid regular, but he does go and play from time to time.  I also have to admit that this is the first time I've ever had a friend 'brag' about his first Straight Flush as opposed to his first Royal Flush.  Somewhat jokingly, I remarked to my friend that Straight Flushes are almost as rare as Royal Flushes.  He looked at me rather oddly and replied how Straight Flushes were of course far more common.