The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Not All Table Games are Scientific

           The table game landscape has changed quite a bit in the past few years.  At the top of the food chain, the name of the company has changed, but the core hasn't.  Scientific Games (which purchased Bally Technologies which purchased Shuffle Entertainment) is still the 800 pound gorilla.  But there is a new player in the industry now.  I don't know where in the rank they fall, but they had the 2nd largest table game display at the Global Gaming Expo two weeks ago.  This week, I'll give a brief review of the games of AGS.

Global Gaming Expo - Table Games Part 2

           I'm wiped out.  No, not financially!  I think I logged about 15 miles of walking the last three days at the Global Gaming Expo.  Can't they put all the table games into one area for me?  As is no surprise, the largest display of table games belonged to Scientific Games.  I previewed some of their games last week and will continue that process this week, now that I had a chance to see the remaining games live.  AGS also had a sizeable number of table games (about 6 or 8), including some new ones.  After that, the pickings got a bit slimmer.  Score Gaming had 3 games on display and a few others each had a couple.  In the coming weeks, I'll review their entries as well.  What I did not find much of, were the scrappy independents.  I did see one or two who did not have booths working on making connections.