The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Leave the Math to the Professionals

           I've always been good at math.  Well, at least for as long as I can remember.   When I was 8 or 10 years old, this meant that I could quickly add numbers together.  When I got to my pre-teens, it meant that I could quickly multiply numbers together.  I still have these skills.  I pretty much take them for granted and admittedly sometimes am amazed that most everyone else can't do the same.  I don't expect everyone to be able to multiply two 2-digit numbers together, but the numbers of times I'll hear someone ask something like what's 500 divided by 25 and not be able to do the math in a split-second is mind boggling to me.

A Laughing Stock

            Invariably when I get into a discussion with someone about the gaming industry, whether it is someone in the industry or not, the game of War comes up.  To be more accurate the name of the game you see in the casino is Casino War.  It really isn't much different than the game you used to play as a kid.  You get one card, Dealer gets one card.  High Card wins.  If you tie, you go to war.  In the casino version it ends at one war in order to keep the speed up and as a means of creating a house edge.  You play for money instead of trying to win the whole deck, which in this case is usually a shoe of 6 or 8 decks of cards.