The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Is it Better to be Lucky Than Good?

            Many, many years ago, in a former career that I had (as a Senior Director of IT for a Fortune 50 company), a colleague remarked to my boss how it was better to be lucky than to be good.  To be clear, she was talking about work.  I remember my boss telling me about this conversation and needing to be calmed down.  That boss, who is still a good friend of mine to this day, is a person I consider to be one of the very best at what he does.  The notion that someone would rather be less skilled but lucky drove him nuts.  Quite frankly, it didn't do much for me either.

Bond, James Bond

          The casino floor is the epitome of the expression “to each his own”.  When guys try to invent games, many think that they can get the casinos to remove all the other games and place just theirs.  This shouldn’t even remotely be the goal, because it isn’t going to happen.  You could give a game away for free and it still won’t happen.  I’ve never taken to Pai Gow Poker or to Baccarat.  I’ve played the former perhaps twice (for a total of 20 hands?) and the latter not at all.  I find the games very slow, and well, boring.  To me, they are the casino equivalent of watching paint dry.  But, these games are very popular overall.  People play hundreds of dollars on a single hand.