The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Oh Craps!

            There was an article a few months ago in some of the industry newsletters about how the Wynn in Macau had 'tweaked' their gaming floor to increase margins.  The headline piqued my interest so I decided to read about what they did.  There were two main components.  The first was that they rearranged the table games on the floor.  It didn't go into much detail, but it seemed like they put the more profitable games in more prominent places and put some of the lower margin, slower games more off to the side.  This seems reasonable enough.  It is up to the Player to find the games he wants to and should (for his bankroll's sake) be playing.

The Right Strategy

            Last week's column was all about how to beat Video Poker.  As I discussed last week, and numerous other times, this is not about 'taking down the house'.  You're not going to bankrupt the casino.  You're not going to walk out with wheelbarrows full of money.  Beating the house simply means winning instead of losing.  For many of you, it might simply mean losing a little instead of losing a lot.  I don't peddle schemes for how to beat the house.  I offer strategy on how to maximize the payback of each game.  If you do this, you give yourself the best chance to win in the short run.  There are also some games that give you a chance to eke out a small gain over the long haul.