The premier casino gaming consulting firm for two generations.


What is Gambatria?


It is a combination of Gambling and Gematria, which is a system whereby numerical values are assigned to letters and/or words. Gematria usually provides two meanings – the ‘revealed’ form which is the straight numerical equivalent of the word and the ‘mystical’ form generally associated with Kaballah (the mystical branch of Judaism that so engrossed Madonna!) This applies to gambling too. Parts of the math are quickly and easily revealed like the payback. Then there are the parts like the strategy and what to expect that take on a more ‘mystical’ flavor.


Elliot Frome


The company was founded by Lenny Frome, who revolutionized the casino by developing the first analyses and strategies for video poker. He also had a hand in developing many of the table games you see on the casino floor. Working hand in hand with inventors by refining the math and strategy, Lenny assisted in the creation of Three Card Poker, Let It Ride, Spanish 21 and Caribbean Stud Poker.

Since 1998 when Lenny passed away, the company has been run by his son, Elliot Frome. Elliot has made his own marks in the industry by helping to launch Ultimate Texas Hold’em Poker, Mississippi Stud, House Money, Boston 7 Stud, Six Card Pai Gow and Imperial Pai Gow.


Latest Blog Post

Home Field Advantage

           I woke up one morning a few months ago to find a text from my older son that had a link to an article about how the previous night was the first time in Major League history that all 15 HOME teams won their game.  My first reaction was "really?"  Baseball is well over 100 years old and in all that time the home team had not won every game of a scheduled day?  Then I realized that they were not talking about every home team winning, they were talking about all 15 home teams winning on a single day.  There have only been 15 home teams (i.e. 30 teams in the league) for a couple of decades.  The article referenced that going back to 1914 something like this had not occurred.  So, I took this to mean that on a night in which EVERY team was playing that all the home teams had not won their game.   This still seemed surprising until I gave it a bit more thought.

Let It Ride Primer

            Let It Ride is certainly not as popular of a game as it once was.  But, you'll still find it in most casinos.  In reality, it is a relatively slow moving game as casino games go.  It might be a bit deceptive because to start each deal, you have to put up three wagers.  But unlike other games where you might do the same (Ultimate Texas Hold'em), the three units is the maximum you can wager and you will very rarely wager all 3 and not win.